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When two people have formed a connection through the site, but have yet to develop an off–line relationship, this image may be the best indication of a user’s corporeal, off–line appearance.
Understandably, users attempt to choose a photograph that puts their appearance in the best light, so to speak; however, a line distinguishing “accurate” representations from “deceptive” representations appears in response to a particular style of photograph commonly featured on SNS profiles (see Figure 1).
That means Mc Leod is more concerned about ensuring the app is something people will continue to tell their friends about than he is about keeping a given user that he paid to advertise to.
"As long as we can own the dating market for people between the age of X and Y, who are single, there will always be a pool of people," Mc Leod says.
This style is referred to as “My Space Angles” in reference to the particular SNS on which the style originated, and the technique employed to create these images.
According to one SNS user and blogger, “My Space angles are pictures taken in specific angles that make unattractive people appear attractive. Generally self–portraits taken with the photographer/subject’s arm outstretched above eye level, this style of portraiture, allegedly, makes the user appear especially attractive due to perspective and scope obtained from holding the camera above one’s head.
With this new round of funding, Hinge will have added pressure to come up with a revenue strategy.
Mc Leod says he's already given investors a clear picture of what that strategy will be, but all he'll say publicly is that it's not happening in 2015 and it won't be similar to the paid product Tinder released last month.
Introduction My Space Angles Policing My Space Angles Themes in user responses to My Space Angles Current theories of deception and authenticity online Reconsidering deception and authenticity online Conclusion and develop into face–to–face (Ft F) relationships (Parks and Floyd, 1996; Rheingold, 2000; Bruckman, 1993), the line between cyberspace and physical space is increasingly blurred with the emergence of social network sites (SNSs).
Mc Leod admits that's made it tough to grow as fast as Tinder, which has been downloaded 40 million times in two years and makes 14 million matches a day, according to .
And yet, Mc Leod believes this comparatively measured approach to growth will serve Hinge well in the long run."Obviously, they're bigger than we are.
Mc Leod sees it, Tinder is the My Space of the mobile dating world and Hinge, the app he started, is the Facebook. And now, Mc Leod has a fresh round of funding to make that dream come true.
On Thursday, Hinge announced it has raised an additional million, which will fund Hinge's already rapid expansion into new cities, including the launch of its first international outpost in London this February.
Well, that's true as long as that pool of people chooses Hinge over Tinder.