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11 other organizations sent me more than 10 email messages.There were 12 organizations that only sent me one email message during December.
Even if all the emails were not specifically focused on #Giving Tuesday, it’s clear that many organizations wanted their appeals to take advantage of heightened awareness happening on December 3rd. This lines up with the time frame when the most money was raised during December.
50% of all fundraising emails were received between 9am ET and 1pm ET during the month of December. Online giving was at its highest between 11am ET and 1pm ET in December.
Contrast this trend with commercial email which has the most opens after 12pm and the highest activity between 2pm and 5pm.
This is my annual review of year-end fundraising email subject lines that started in 2011 and continued in 2012.
My email vault continues to grow each year — like some vast hoard under a mountain.
I analyzed 320 email messages sent to me from 55 nonprofit organizations between December 1st and 31st, 2013.